Integrated Marketing & Advertising
Full-Service Marketing Agency
Canary & Coal, a Hurrdat company, is an Omaha-based agency offering cohesive brand strategy at the local, regional, and national level. Our expertise spans both traditional and digital media, and we back our recommendations with real marketing analytics. We'll help your brand reach new heights.
The Canary & Coal Difference
Canary & Coal's marketing strategies are not one-size-fits-all. They're tailored to your brand—designed to drive engagement, build influence, and create lasting impact.
Strategy First
Every recommendation starts with research, not guesswork.
Flexibility
We provide a tailored approach specific to each client.
Relationship-Driven
We foster longstanding partnerships by putting you first.
Direct Response Background
Our process is built for results.
Our Services
Traditional Media Buying
From TV, radio, and print placements to out-of-home advertising, we plan and place traditional media that gets your brand in front of your target audience.
Digital Media Buying
We build data-driven digital marketing campaigns that reach your audience wherever they're browsing, scrolling, or streaming.
Social Media Marketing
From organic content to targeted paid campaigns, we manage your social presence with strategy, creative, and reporting that build stronger customer relationships.
Direct Mail Marketing
We handle direct mail from start to finish—audience selection, creative, print, and delivery—so your campaign lands with the right people.
Lead Generation
Our team builds multi-channel campaigns—spanning direct mail, digital advertising, paid social, and broadcast—to generate qualified leads for your organization.
Event Planning & Promotion
From the first planning meeting to day-of management and post-event reporting, we help your event run smoothly and reach the right people.
Public Relations
Our team handles marketing-driven PR in-house, and connects you with Lukas Partners when you need full-service PR support.
Graphic Design
Whether you need print collateral, digital graphics, or event materials, we design work that helps keep your brand consistent and recognizable everywhere it appears.
Digital Marketing
We strengthen your digital presence—from your website to your email inbox—and leverage Hurrdat's broader digital expertise when needed.
Who We Are
As an integrated marketing agency, we coordinate all the tactics your business needs into one cohesive strategy. Based in Omaha, we offer a personalized, local business feel while leveraging our incredible network to advertise your brand at the local, regional, or national level. The Canary & Coal team includes seasoned professionals with decades of experience across a variety of marketing and advertising specialties and industries, as well as social media and digital marketing expertise.
Traditional & Digital Media Buying Under One Roof
Most agencies specialize in either traditional or digital media—at our media buying agency, we believe the best campaigns combine both. Whether you're planning a television campaign, launching streaming video ads, buying billboards, or targeting customers online, our team manages everything from initial strategy to placement and optimization.
Co-op Advertising Advantage: We Handle Everything
At Canary & Coal, we rise above the bar set by other agencies, managing the entire cooperative advertising process—also know as co-op advertising—from end to end. We'll cover creative compliance, claim submissions, and reimbursement tracking with dealer and franchise network expertise across multiple industries—including automotive, agricultural, retail, and more.
Full Compliance Management
Claim Submission & Tracking
Reimbursement Optimization
Our Clients
Part of the Hurrdat Family
Canary & Coal was acquired by Hurrdat in 2026, joining Lukas Partners under the Hurrdat umbrella to create a full-service marketing ecosystem. Canary & Coal's advertising expertise pairs with Lukas Partners' public relations capabilities and Hurrdat's dynamic suite of digital marketing services. Together, we offer clients a comprehensive line-up of marketing strategies to give them exactly what they need.
Get Started Today
From traditional media to digital campaigns, we bring it all together under one strategy. Reach out and let's map out yours.